Case study: Education
MIT's Ivy+ Annual Giving Networking Event 2021
The Ivy+ Annual Giving Conference is an innovative and interactive conference that focuses on discussions regarding successful and innovative approaches to connect with donors, direct marketing, analytics, and fundraising topics.
Event goals
Supplement the 2021 Ivy+ Annual Giving event agenda with a variety of interactive networking opportunities over a 3 day period
Host events at the end of each conference day, providing attendees with a chance to network, get to know their peers, and continue conversations
Allow attendees freedom of movement to encourage participation and interaction with one another
Frameable Events experience
Used the Lounge layout for a networking event on Day 1, encouraging Ivy+ colleagues to get to know one another a casual environment
Designed a department meet-and-greet event on Day 2 for colleagues in similar roles to share program challenges and best practices
Hosted a trivia event at the end of Day 2 in a Hybrid layout, allowing guests to rename their tables to their team name and collaborate without interrupting the host or other teams
Encouraged guests to attend Continue the Conversation at the end of the conference to continue discussions that began earlier in the conference or start new conversations
Prompted guests to fill out custom User Profiles displaying their name, school, job title, location, and pronouns
